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Video

In this part of the webquest process students had to watch this short video on the history of marketing and write down 2 questions about it in order to prepare a class discussion. Below you can see some of the questions they came up with.

[kml_flashembed movie="http://www.youtube.com/v/NewrL-Tw_Wk" width="425" height="350" wmode="transparent" /]

– Do you feel bombarded with ads?

– Why do advertisements change a lot with the pass of the time?

– Why do people buy the best advertised things?

– What do you think it is better, advertising as it was before or as it is now?

– Do you think there are too many advertisements on TV?

– Do you think excessive ads can produce a rejection of brands?

– Do you believe that competence is a good or bad agent for society?

– In which way has advertising changed?

– Nowadays there are a lot of brands, depending on what factor do we choose one brand or another?

– A lot of people feel attacked by advertising, what measures could be taken to solve this problem?

– What influences us the most when we buy a product?

– Do you think people lived better before advertisements?

-Which are the pros and cons of advertising?

– Do we really need so many advertising?

– What does the video refer to when they say that “life in this century isn’t easy”?

– Do you think that it is a good idea to have a lot of brands for the same product?

– How can we know that a product from “brand X” is better than another?

– Is it easy to advertise something and make it a success?

– What percentage of people feels continuously bombarded with ads? Do you feel like them?

– What is the main message that the video wants to transmit?

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ACTIVITIES

  • OUR PROJECT
  • OUR WEBQUEST
    • History of advertising
    • Video
    • Codes and conventions
    • Ad analysis
    • Our TV ads!
  • GUESS WHAD!?
  • SPOOF ADS
    • That’s the way I see it!
    • Our spoof ads
  • BUY SMART
    • Adults quiz
    • Teens quiz
  • EAT WISE
  • AD CRITICAL
  • MASTER CLASS
  • LIP DUB

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